Those we don't listen of

“The Look”, written by Per Gessle and performed by Roxette, was released as a single in early 1989 from the album Look Sharp!. The song became Roxette’s international “breakthrough” song, finally exposing the duo to music consumers outside of the duo’s native Sweden and Europe after more than one attempt.

“When the third single from Look Sharp, “The Look” became another Top 10 success in their home country, Roxette were still unknown internationally. It was while studying in Sweden, that an American exchange student from Minneapolis, Dean Cushman, heard “The Look”, and brought a copy of Look Sharp! home for the 1988 holiday break.  He gave the album to a Minneapolis radio station , KDWB 101.3 FM.The station started playing “The Look” and based on positive caller feedback, the song became very popular, and quickly spread to other radio stations.  The song became a radio hit before any Roxette product had been commercially released or promoted in the US market. The story was covered by radio, newspapers and TV in the US and in Sweden, making for good press for many years, with Gessle telling this as the story which highlighted the beginning of their international success.”

- Wikipedia.